Public Relations Specialist- 12 Month Contract
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- Core Business Services
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- MON0027H Requisition #
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- Jul 16, 2020 Post Date
- Connect PR initiatives to business goals and broader objectives of the national BMC team.
- Provide interview prep/media training and strategic advice to leaders and spokespeople.
- Draft and edits press releases, key messages, briefing documents, talking points, statements, bylined articles, blogs and more.
- Develop and leverages relationships with national, local and trade media.
- Proactively work with internal clients to draft robust media and social media plans and materials for key industries, service lines, events, sponsorships and other initiatives.
- Follow news cycles and market trends to identify proactive opportunities.
- Distill complex, technical material into compelling, newsworthy content with unique points of view and line of sight into content whitespace areas in the market.
- Monitor media coverage and prepare weekly coverage updates, as well as quarterly reports.
- Develop and manage a database of media contacts and build targeted media lists for initiatives.
- Lead formal media training for identified spokespeople and leaders.
- Assist with communications planning to manage crisis response and issues-based inquiries.
- Liaise with translators, digital and social experts, demand generation teams and internal stakeholders.
Skills and attributes for success
- Comfortable communicating and writing with professional services or business language in both French and English.
- A strategic and growth mindset focused on generating new ideas to elevate the EY brand.
- Talent for identifying compelling story angles that support strategic objectives.
- Readiness to work in a fast-paced, complex, yet dynamic work environment and able to multitask on a variety of different projects, while operating with a sense of urgency.
- A team-player with a strong desire to learn and collaborate as part of an integrated team.
- Familiarity using media monitoring tools, such as Cision and/or Meltwater.
To qualify for the role you must have
- Post-secondary education in communications, public/media relations, journalism or related field (post-grad certificate in PR preferred).
- Proficiency in English and French required.
- Minimum five to three years’ experience in a related field.
- Outstanding written, oral, and presentation skills.
- Existing relationships with Canadian media.
- Previous digital channel or social media copy development experience is considered an asset.
What working at EY offers
At EY, our Total Rewards package supports our commitment to creating a leading people culture - built on high-performance teaming - where everyone can achieve their potential and contribute to building a better working world for our people, our clients and our communities. It's one of the many reasons we repeatedly win awards for being a great place to work.
We offer a competitive compensation package where you’ll be rewarded based on your performance and recognized for the value you bring to our business. In addition, our Total Rewards package allows you decide which benefits are right for you and which ones help you create a solid foundation for your future. Our Total Rewards package includes a comprehensive medical, prescription drug and dental coverage, a defined contribution pension plan, a great vacation policy plus firm paid days that allow you to enjoy longer long weekends throughout the year, statutory holidays and paid personal days (based on province of residence), and a range of exciting programs and benefits designed to support your physical, financial and social well-being. Plus, we offer:
- Support and coaching from some of the most engaging colleagues in the industry
- Learning opportunities to develop new skills and progress your career
- The freedom and flexibility to handle your role in a way that’s right for you
As a global leader in assurance, tax, transaction and advisory services, we’re using the finance products, expertise and systems we’ve developed to build a better working world. That starts with a culture that believes in giving you the training, opportunities and creative freedom to make things better. Whenever you join, however long you stay, the exceptional EY experience lasts a lifetime.
If you can confidently demonstrate that you meet the criteria above, please contact us as soon as possible.
Make your mark. Apply today.