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Content Writer/Strategist

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Core Business Services
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ALP00212 Requisition #
Job Summary:
 

At EY, we believe that human insight is needed to seize the upside of disruption and navigate the extraordinary choices that digital presents. Human ingenuity, judgment and creativity drive innovation and the development of new technologies that free us to focus on what really matters. It will be the right combination of minds and experience that allows us to realize the potential of technology—and to plan for a digital future from every angle.

 

This position is within the Experience Design Group, which creates a working model of best practices for strategy, creative and technology.

The Content Writer/Strategist collaborates with the product teams to ensure the content provides a great user experience. Example content includes navigation terms, form labels, in-line help text, errors and more. This position is responsible for creating consistent high-quality content, taxonomies, writing, editing and proofreading. As the first Content Writer/Strategist on the team, this role will help establish best practices for the discipline.

 

Essential Functions of the Job:

 
  • Establish and ensure consistent voice, taxonomy and grammatical standards to all EY Assurance products.
  • Collaborate with a multi-disciplinary team, business stakeholders and others within the organization to consult, review and craft meaningful, clear language to guide users through an experience.

  • Gain insight from end-user data, business objectives and technical feasibility to deliver consistent and delightful experiences across all EY Assurance applications in alignment with correct grammar and EY brand standards.

  • Work closely with developers, designers and product owners to help define and refine the communication experience. Together, the team will support product development and the evolution of our design system, contributing to the evolution of the design language by setting standards for content and process guidance.

  • Analyze metrics for content performance and adjust content as needed to support business goals.
  • Champion team members across the organization as the ambassador of the design language, inspiring them to always think of the end user first and pushing them to craft better experiences by leveraging best practices.

 
Qualifications:
 
  • Bachelor's Degree in Communications, English, or related field or comparable experience.

  • 2+ years of experience working as content writer, mainly B2B or Enterprise. Experience with information architecture highly preferred.

  • Solid understanding of content best practices, including active voice, customer focus and benefit-driven messaging that resonates with target audience.

  • Ability to grasp complex ideas, then effectively translate benefits into easy-to-understand business value language for end-users.

  • Strong work ethic, a self-starter mentality and the ability to work both independently and within a team.

  • An impeccable eye for spelling mistakes, grammar errors, naming conventions and details.

  • Portfolio of work that demonstrates understanding and application of practices mentioned here.

     
 

EY provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

 

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