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Core Business Services - Brand, Marketing and Communications - Asia-Pacific Financial Services - Brand Leader

Core Business Services
HON0031J Requisition #
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Position Summary:


EY global Brand, Marketing and Communications (BMC) function supports EY purpose of Building a better working world by driving commercial value through distinctive marketing and communications that deliver measurable market impact. EY ambition for the future includes having the best brand and being the most favored employer in the market by 2020. The BMC function plays a critical role in helping EY to deliver against these ambitions. 


The newly created position of Asia-Pacific Financial Services Organization (FSO) Brand Leader represents an opportunity for someone to bring their brand strategy and management prowess to a sophisticated, fast-moving, digital and technology-focused business and work with ambitious, driven and passionate services leaders to drive the development and services of the Asia-Pacific FSO Brand strategy.  The successful candidate will report to the Asia-Pacific FSO BMC Leader and be a member of the Asia-Pacific FSO BMC leadership team.  They will ensure the alignment of the Asia-Pacific FSO brand strategy and programs with the EY brand strategy across the globe, the Asia-Pacific FSO services strategy and market leadership aspirations. The Asia-Pacific FSO Brand Leader’s responsibilities include:

  • Connecting with EY brand team across the globe to understand the global brand strategy and help ensure relevant programs are integrated and adapted for Asia-Pacific FSO audiences and markets to local meet business needs
  • Collaborating with the brand team across the globe, FSO Brand leaders across the EY network to leverage relevant brand programs and help ensure alignment
  • Teaming with the Asia-Pacific FSO GTM Leader to support the services of integrated brand and marketing campaigns
  • Leading the services of advertising and media campaigns within whole of region, integrated marketing campaigns
  • Facilitating the integration of EY purpose - Building a Better Working World -  in the services of the Asia-Pacific FSO internal and external brand strategies
  • Supporting the services of EY brand experience to priority accounts and buyers
  • Ensuring effective measurement of Asia-Pacific FSO brand campaigns to services leaders
  • Developing blueprints for leading practice campaign management and client experiences
  • Ensure the development and curation of content communication channels for campaigns including social media and online advertising
  • Assist in the review and implementation of new digital and go-to-market tools


Essential Functions of the Job:

  • Work as a member of the Asia-Pacific FSO BMC Leadership team
  • Maintain focus of investment in high impact and fewer, bigger and better programs through excellent stakeholder and relationship management with all key stakeholders
  • Team with the Asia-Pacific FSO GTM campaign leader and team to help create multifaceted campaigns leveraging multiple channels
  • Team with the employer branding team to deliver programs that help to build distinctiveness
  • Along with the Asia-Pacific FSO BMC Leadership team, promote the role of BMC as key trusted advisors
  • Work closely with the program leaders and managers to implement regional programs
  • Strong relationship management internally and with external providers


Knowledge, Competency and Skill Requirements:

  • Demonstrate a strong understanding of EY services, clients’ issues and buyers’ agendas across sectors and geographies globally
  • Strong leadership, influencing and team building skills
  • Think strategically and demonstrate leadership by providing direction and advice to the Asia-Pacific FSO BMC leader on brand, marketing and communications strategies
  • Coordinate complex organizational, cultural or operational marketing and communications programs
  • Motivate professionals across BMC to realize the BMC vision; enable innovative thinking and inspire innovative action in others; communicate the services case for change; leverage communications to inspire others
  • Ability to work collaboratively and team in a virtual environment across the Asia-Pacific and globally
  • Prior brand experience in professional services and/or financial services a plus

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