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Global Social Media - Assistant Director (Preferably New York)

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Core Business Services
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NEW00OCC Requisition #

The Brand Marketing and Communications (BMC) function has an important role to play in helping to achieve EY’s Vision 2020 ambition to become the leading global professional services organization. We work hand in hand with the business to take services and solutions to market; bring our purpose – Building a better working world – to life for our people, clients and communities; engage our people and build a high performing culture; and to build the commercial value and emotional resonance of the EY brand.

 

BMC is led globally by Karen Hopkins. The function is made up of around 2,000 professionals, working across the Executive and Regions in the following areas of specialism: Brand; Marketing; PR/Media Relations & External Communications; Internal Communications & Employee Engagement; Corporate communications.

 

BMC also includes a number of teams who are responsible for content development, editorial, webcasts, events-staging, strategy, planning and operations. Through the collective power of BMC, and the other teams and specialists we work with, we aim to build a better working world by driving commercial value through distinctive marketing and communications that deliver measurable market impact.


The BMC function has an important role to play in helping to achieve EY’s Vision 2020 ambition to become the leading global professional services organization. We work hand in hand with the business to take services and solutions to market; bring our purpose, building a better working world, to life for our people, clients and communities; engage our people and build a high performing culture; and to build the commercial value and emotional resonance of the EY brand.


 

BMC is led globally by Karen Hopkins. The function is made up of around 2,000 professionals, working across the Executive and Regions in the following areas of specialism: Brand; Marketing; PR/Media Relations & External Communications; Internal Communications &Employee Engagement; Corporate communications.


 

BMC also includes a number of teams who are responsible for content development, editorial, webcasts, events-staging, strategy, planning and operations. Through the collective power of BMC, and the other teams and specialists we work with, we aim to build a better working world by driving commercial value through distinctive marketing and communications that deliver measurable market impact.



 

The opportunity  

 

 

 

EY is seeking a creative, skilled and proactive social media professional to join its award-winning Global Media Relations and Social Media team. This newly created role will work as part of a team and lead and support social media for the EY globally.

 

 

 

The social media professional will create, deliver and constantly refine an always-on social media channel strategy for the EY global social media accounts across our four channels: LinkedIn, Facebook, Twitter and Instagram. The individual will develop both real-time, reactive and planned content, and support all management of accounts in close collaboration with the PR and marketing leads.

 

 

 

The ideal individual is highly strategic and adaptable. S/he is equally adept at creating social media strategies and plans to flawlessly executing and reporting them. This individual will work with the broader global social media team and contribute to the overall EY social strategy and efforts to have more connected creative, thematic and focused activity. The ideal candidate is also highly skilled at social media community management and will work to a master the global tone of voice and approach. This will include closely following all escalation procedures to manage risk and ultimately protect and enhance the brand and business goals.

 

 

 

Beyond deep social media knowledge and expertise, the role requires an experienced, organized, proactive, creative, detail-oriented professional who enjoys a mix of planning, practical execution and community engagement/management. The individual will have excellent command of the English language (written and oral) and the experience and positive attitude to take on challenges, manage multiple projects at once and position ideas to a diverse group of senior business stakeholders and brand, marketing and communications colleagues alike.

 

 

 

Your key responsibilities

 

The role supports publishing social media content at the global level and covers:

 
  • Working as part of an integrated agile team to lead all EY global social media relations.

  • Social media content planning and strategy creation in line with the overall editorial/content plans

  • Social media content creation and curation - working with both in-house and external designers and suppliers – as well as content review, approval and scheduling

  • Social media engagement and community management: monitoring/listening across corporate social channels, initiating and proactively responding to conversations or comments

  •  Creating integrated social media plans that bring organic and paid social media together to make impactful customer journeys. Effectively create, plan curate, and manage all content (images, video and written) to reach desired audiences

  • Monitor, listen and respond to communities on all managed platforms

  • Develop and expand social audiences and all social efforts through integrated strategic approach to content and communities

  • Lead by example, taking a positive attitude at all times, embracing opportunities, working collaboratively and swiftly, and ensuring that senior management and team are kept abreast of issues/concerns.

  • Employ best practices for measuring the impact of social media campaigns in line with reporting approach outlined

  • Work across time zones and communicate regularly with the EY global PR network, to inform of upcoming initiatives

  • Communicate clearly and effectively across all deliverables, including stakeholder communications and measurement and status reports

  • Continually act as an ambassador for BMC (Brand, Marketing and Communication) across all internal and external engagements

  • Creating, owning and developing measurement reports, social media assets, scheduling posts on social media tools (like Sprinklr and Smarp)

 

 

 

Skills and attributes for success

 

Experienced in using social media tools. Sprinklr and Smarp (or equivalents) experience is required

 
  • Sub-editing/proof reading skills and ability to work to a style and brand guide

  • Drive to promote innovation in the social space by maintaining a deep understanding of the landscape and using data to sell ideas internally

  • Outstanding organizational skills and the able to handle multiple projects simultaneously while meeting deadlines

    Ability to produce excellent, quick, clean and engaging copy under pressure

 

 

 

To qualify for the role you must have

 

7-9 years’ social media experience– digital or social media agency expertise desired and in-house ideal

 
  • Proven ability to manage complex processes and/or projects at a global level

  • Outstanding written and oral communications skills

 

 

 

Ideally, you’ll also have

 
  • Cultural awareness and sensitivity, as this role will involve daily interaction with people in countries around the globe

  • A self-starter with a “can do” attitude and the drive to get the job done; the potential to develop within the organization

  • A passion, drive and complete understanding of social media to deliver creativity and big ideas  

 

 

 

What we look for

 

We’re looking for a high energy individual who embraces change and innovation in order to ensure that we can continue to deliver world-class social media initiatives in an ever-changing environment.

 

 

 

What working at EY offers

 

We offer a competitive remuneration package where you’ll be rewarded for your individual and team performance. Our comprehensive Total Rewards package includes support for flexible working and career development, and with FlexEY you can select benefits that suit your needs, covering holidays, health and well-being, insurance, savings and a wide range of discounts, offers and promotions. Plus, we offer:

 

 

 
  • Support, coaching and feedback from some of the most engaging colleagues around

  • Opportunities to develop new skills and progress your career

  • The freedom and flexibility to handle your role in a way that’s right for you

 

 

 

EY is committed to being an inclusive employer and we are happy to consider flexible working arrangements. We strive to achieve the right balance for our people, enabling us to deliver excellent client service whilst allowing you to build your career without sacrificing your personal priorities. While our client-facing professionals can be required to travel regularly, and at times be based at client sites, our flexible working arrangements can help you to achieve a lifestyle balance.

 

About EY

 

As a global leader in assurance, tax, transaction and advisory services, we’re using the finance products, expertise and systems we’ve developed to build a better working world. That starts with a culture that believes in giving you the training, opportunities and creative freedom to make things better. Whenever you join, however long you stay, the exceptional EY experience lasts a lifetime. And with a commitment to hiring and developing the most passionate people, we’ll make our ambition to be the best employer by 2020 a reality.

 

 

 

If you can confidently demonstrate that you meet the criteria above, please contact us as soon as possible.

 

Join us in building a better working world.

Apply now.

 

EY provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

   

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